About me

Hi, Iā€™m Vasiliy

  • Product and UX designer based in Tbilisi, Georgia.
  • I'm in love with design, UX research, design systems, DesignOps, accessibility and inclusive design.



Design of complex products, human-centered design, business needs, usability heuristics, data-informed and data-driven design, system and strategic vision.

UI and Text

Expert in Figma and Axure RP (build complex components with auto layout, develop plugins with JavaScript), UX writing, design systems, design tokens, creating guidelines, perception-based colour palettes.

Mapping and Workflow Design

User Flow, Customer Journey Mapping (CJM), Information Architecture, Job Stories, UML Use Case Diagram, UML Activity Diagram, BPMN, Scenario Map, Service Blueprint.

Accessibility and Inclusive Design

Improve design systems, design and development processes, conduct accessibility audits, write guides.

Research and Product Analytics

Usability testing, user interviews, questionnaires, Jobs to be Done (JTBD), card sorting, A/B testing, metrics analysis, web analytics (Google Analytics and Amplitude).

Frontend Development

JavaScript, HTML, CSS, SASS, Stylus, 11ty, accessible UI development, Git.

Team Collaboration

Facilitation, mentoring, build design processes, presentations, cross-functional team collaboration.


Senior Product Designer

Netology, EdTech
Dec 2022 - Present

Senior Product Designer

Practicum, EdTech
Jul 2021 - May 2022

Senior UX Designer

Semrush, SaaS for Internet Marketers
Jun 2018 - Jan 2020

UX/UI Designer

Binomo, Trading Platform
Feb 2018 - Jun 2018

UX Designer

Jun 2011 - Feb 2017

Hobbies and interests

Modular synthesizers, front-end, video games, investments, urbanism, architecture, gadgets, photography, running, shawarma.

Thanks for reading šŸ˜Š

Feel free to contact me.